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Inspired Chocolate Launches New Arty Packaging For Its Chocolate Bars

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Yorkshire based chocolatier, Inspired Chocolate, has relaunched its range of chocolate bars, with new designs by local artist Michelle Wade.

The launch coincides with the brand's switch to using Stewart & Arnold's British-made chocolate couverture.

Inspired Chocolate New Packaging
Photo credit to Inspired Chocolate

The new packaging consists of recyclable coloured foil wrappers for the chocolate bars, wrapped in recyclable paper sleeves. The artwork was commissioned from artist Michelle Wade of Emme Designs in the Yorkshire Dales. Drawing on the British countryside as inspiration, Michelle has created colourful scenes for each bar. Snow-covered fields befits the Creamy White bar, and a painting of fields during harvest clads the Gold Caramel bar.

Leyburn's Inspired Chocolate plans to redevelop its Inclusion bar boxes, shards boxes and chocolate boxes over the coming months.

The new packaging coincides with a move to Callebaut's Stewart & Arnold chocolate couverture for its recipes. In a blog post, their own taste tests mirrored my own review of this British couverture.

They noted the smooth milk chocolate contained a slightly higher cocoa content at 35%, and that the extra milk and lower sugar content of the white chocolate led to a richer, creamier profile. Plus, the fact that the couverture is manufactured in Britain and it supports Callebaut's Cocoa Horizon programme are also positives.

You can find the new bars online or at the The Factory Shop and Cafe in Leyburn, North Yorkshire. Besides producing a range of chocolate bars, chocolate shoes, chocolate handbags, and chocolate bonbons, Inspired Chocolate also hosts chocolate workshops for children and adults, including truffle making classes.

Have you seen the new packaging? Which is your favourite sleeve? Let me know in the comments below.

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