It's been a long time coming but Paul A. Young has finally opened an online shop, offering his chocolate creations to audiences right across the United Kingdom.
The London-based celebrity chocolatier previously ran a mail order service, but the new web shop enables customers to digitally place an order 24 hours a day.
The digital shop, which launched during the Coronavirus (COVID-19) pandemic, means it's now possible to get your fix of Paul's incredible chocolates, brownies, and seasonal treats delivered to your door. Or, you can send them as gifts to friends and family who have yet to try such indulgent or outlandish flavour combinations.
The online store, powered by Shopify just like many other chocolatiers and chocolate makers across the country, uses a sleek, modern, and stylish template. It's a breeze to browse the current collection, see detailed images, and place an order. It's missing the trademark character that you find at 143 Wardour Street, but that cosy feeling is very hard to distil into a website template. I'm sure that'll develop in time though.
The launch, that comes at a time when non-essential shops are told by the Government to close their doors, and on the brink of Easter, appears to have been well-received by many, with some products selling out within hours. Described by the chocolatier as a "tidal wave of orders", the support from the wider community has meant he's had to increase production of Easter Eggs.
The Easter Egg in huge demand this year is the 38% Milk Chocolate Cosmic Egg. Made with an extra thick shell, it features a metallic cosmic decoration on the outside, it is filled with a chocolate sun yolk and flying saucers. It's fun, playful, and pretty. The egg sits on a base of shredded paper inside a biodegradable box. It retails at £24.95 for the medium egg, and £39.50 for its larger sibling.
Other Easter favourites still in stock at the time of writing include:
Easter Bunny (Milk or Dark)
Made with either a 46% single origin Dominican Republic milk chocolate, or 65% single origin Madagascan dark chocolate.
£12.95. More info.
Small Cosmic Decorated Half Egg
Half a large hen's egg in 38% milk chocolate, with two Easter chicks and crunchy cosmic sprinkle decorations.
£7. More info.
White Chocolate Pavé Egg
A thick 35% white chocolate egg blended with lemon oil and poppy seeds.
£14.95. More info.
The website includes many more products besides seasonal items, including boxed gifts, brownies, cookies, novelty items for children, hot chocolate powders, and tasting bars. But the really exciting addition - for me, at least - is the handmade truffle box.
Prices start from £7 for four pieces, £15.50 for nine pieces, £26 for 16 pieces, £40 for 25 pieces, or £56 for 36 pieces. You can add order notes to let the team know of any preferences, allergies, or special requests.
And, because it is Easter, it means there's a new seasonal selection of chocolates available. Highlights of the Spring collection include:
- Buttered Hot Cross Bun Truffle
- Carrot Cake
- Spring Negroni
- Cucumber, Dill and Cream Cheese
- Red Pepper and Goat’s Cheese
- Jasmine Blossom and Mango
- Baklava and Greek Yoghurt
You can order truffle boxes here.
What's the first thing you'll order from the new Paul A. Young online shop? Let me know in the comments below.