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Whittard Launches Cherry Brownie Hot Chocolate Following Public Vote

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Since the dawn of Boaty McBoatface, the Great British public has demonstrated it can't be trusted to decide many things. Despite our previous form, tea, coffee and hot chocolate specialist Whittard of Chelsea entrusted us to pick its next limited-edition hot chocolate flavour at the tail end of 2020.

From six concepts came one winner in the form of Cherry Brownie Hot Chocolate, which recently launched in store and online.

Whittard Chelsea Limited Edition Cherry Brownie Flavour Hot Chocolate
Photo credit to Whittard of Chelsea

Over 28,000 votes were cast online over a series of weeks, pitting one concept against another until one reigned supreme. The vote wasn't a free choice, but rather a decision capped at six pre-determined options (a wise choice, perhaps). The potential options included:

  1. Chocolate cherry brownie
  2. Cookies and cream
  3. Mango and raspberry
  4. Piña Colada
  5. Peaches and cream
  6. Passion fruit

As someone who voted for chocolate cherry brownie in every round, I'm glad this was crowned the winner. That said, I wouldn't be surprised if limited edition runs of the remainder of the flavours appear over the course of the next year or two - especially Piña Colada and Mango and raspberry.

Whittard describes the flavour as "warm, melt-in-the-middle brownies fresh out of the oven magicked into a heavenly hot chocolate." The recipe features Whittard's classic Luxury hot chocolate base blended together with cherry flavouring.

Whittard of Chelsea Limited Edition Cherry Brownie Flavour Hot Chocolate ingredients:
Sugar, cocoa, dextrose, flavourings, E330 (citric acid), salt. Cocoa solids: 39% minimum.

This sweet hot chocolate blend contains 58% sugars, and is suitable for both vegetarians and vegans.

Customers describe the flavour as similar to Costa Coffee's Christmas Black Forest hot chocolate and cherry drop sweets.

The limited-edition 350g drum of hot chocolate powder is priced at £9. As a top tip, you might wish to use a Hot Chocolate Shaker to achieve a lusciously smooth emulsion.

Limited Edition Chocolate Cherry Brownie Flavour Hot Chocolate

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Was cherry brownie your favourite or did you vote for other flavours? Which would you like to see transformed into hot chocolate in the future? Let me know in the comments below.

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